...built upon the voice of each individual. How is your voice heard? Corporate-controlled media does not speak in your interest.
The people of the United States of America are deep in the process of expressing and embodying their democratic tendencies. This country and its people have a long way to go in this respect. People everywhere are searching for their collective voice.
Democracy is a set of principles, organizational structures and collective behaviors. It is a dynamic process that behooves us to be conscious and fully informed and socially activated. We are challenged to find a predominant validation of consciousness, clear information or ethical social action within the abyss-mal caverns of television.
We are likewise challenged to find it within the structures of mainstream United States (of America) society. We constantly butt our heads against top-down thinking and trends at work, our schools as well as in our information sources like television. We are advertised as individualistic consumers as opposed to collective thinkers and creators - which is what democracy requires. So what then is the role of media in this society?
Cultural Media Literacy is a vital and underemphasized necessity in a world in which popular opinion and, therefore, action or inaction is influenced by ever more powerful corporate media conglomerates. How do we as media consumers come to understand the growing seriousness of this issue?
WHAT YOU CAN DO:
1) Become aware of your tv watching habits.
- limit viewing to specific choices
2) Get information from a variety of sources.
- don't forget to READ!
3) View with a discriminating, critical eye AND ear.
- information isn't true just because it's on tv
4) Watch with friends and family and discuss after.
- collective experiences breed deeper understanding
5) Learn how tv messages/programs are constructed
- book a Cultural Media Literacy workshop TODAY! : )
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