I have numerous issues with Scooby Do, believe it or not, but overt moments like this are easier to target as problematic. Just like Harry Potter's narratives, if Scooby was not so popular, my concern would not be so immediate. Any time we see problematic, racist, sexist, heterosexist, anti-indigenous and other kinds of undesirable narratives and semiotic elements in popular media products, we should be highly concerned and willing to engage the outcomes, if not the producers.
And another thing - "LOL racism"?!? The outcomes here are not so cryptic or complex. The thesis of my Masters research paper gains steam here.
The primary focus of cultural media literacy is to illuminate the function of communications media and its technologies, its narratives and use with regard to people, society, what we do, how we think and what we think about, how we treat each other and the natural world in which we live. Media for media's sake is meaningless. Media for society's sake is a progressive and necessary endeavor.

Showing posts with label asia. Show all posts
Showing posts with label asia. Show all posts
Sunday, November 6, 2011
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